Does Your ‘About Us’ Page Need a Mercy Killing?

Your “About Us” page is arguably the most important one on your website. Unless you’re working in some absurdly niche industry in which you’re the only competitor, chances are there […]

Read more ›

Determining your target audience

Imagine you’re giving a speech to a room full of people. You’re given the subject matter and thrust out on stage, but the curtains are drawn. You can hear your […]

Read more ›

Capturing Your Readers with a Compelling Opening Paragraph

Online audiences might as well have ADD. The internet is full of flashing, neon distractions, with banners and headlines constantly vying for your readers’ attention. To keep it for longer […]

Read more ›

The Importance of Redrafting

Nobody’s perfect. You might be the best content writer in your field, with masterful wordplay and an unparalleled depth of knowledge, but you’ll still occasionally miss a key when you’re […]

Read more ›

Bi-lingual Copywriters vs. Translation Companies

You can’t lump all translation jobs in together. There are varying degrees of translation, and the lowest-level ones don’t even require a human eye. If you’re just looking for a […]

Read more ›

Hiring Copywriters: What to Look for in a Portfolio

Choosing the right copywriter is never easy. Freelancing websites are crammed with exaggerated achievements, vague skill claims and occasionally, outright fabrications. Parting way with your money is something that should […]

Read more ›

Writing for the UK Market

When most writers think about the difference between writing for a UK audience and a US one, they focus on the minor differences in spelling and other purely linguistic differences. […]

Read more ›

You’re the Industry Expert Now: Researching and Writing About New Topics

As an SEO writer there will undoubtedly come a time when you’re asked to write about a topic you’re not familiar with. You might be interested in writing about the […]

Read more ›

Price Range for Copy – Why This Costs X and This Costs Y

Nobody likes spending more money than they need to. That’s why you compare prices on the internet before you buy anything, obsessively checking to make sure you aren’t spending any […]

Read more ›

Meeting With the Client for the First Time? Here’s How to Come Prepared

Meeting with a client for the first time is a nerve-racking experience – it’s basically the business equivalent of a first date. You’re bound to have insecurities, and just like […]

Read more ›

Next Page »